Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis lectus pretium, aliquam leo vel, laoreet lectus. Cras vestibulum tristique sapien, eu hendrerit lorem auctor pretium. Donec consectetur vulputate dui interdum finibus. Suspendisse dictum ante nulla, in condimentum nunc cursus in. Quisque fermentum interdum dolor quis mattis. Ut imperdiet...
Read More
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2022). The “Authenticity” in the Consumer Response to Brand Activism. Proceedings of the 21st International Marketing Trends Conference. 20-22 January 2022, LUMSA University, Rome. ISBN 978-2-490372-14-0