Cammarota, A., Marino, V., & Resciniti, R. (2021). Consumer Response to Brand Activism: A Multiple Case Study Analysis. Proceedings of the XVIII^ SIM Conference “Digital trasformation and marketing. Implication for business and society”. 14-15 October 2021, University of Macerata, University of Urbino Carlo Bo, Marche Polytechnic University, Italy. ISBN 978-88-943918-6-2.