Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Embracing the Positive Change through Activism: A New Strategy of Higher Education? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, Cardiff Business School, Wales, 1-4 July 2024. ISBN: 978-1-3999-9060-8
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