Cammarota, A., Branca, G., Marino, V., & Resciniti, R. (2023). Generation Z’ s reactions to brand activism: the role of self- identity and familiarity. In: (a cura di): Società Italiana di Management. Rediscovering local roots and interactions in management, Bari, Italy, 29-30 June 2023. ISBN 978-88-94-7136-3-3.
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